Need a new look?
The momentum behind the launch of a new website can provide a great opportunity to launch a new logo and brand identity. Just as websites can quickly become dated, so too can a business’ logo become stale. Your logo should be a reflection of your business, both honoring your heritage yet charging into the future. The logo design process includes extensive research into both your past and present work, an analysis of your competition both local and national, and a discussion with you as to what you are hoping to achieve with a new look. Next, I brainstorm by creating dozens of logos for your business. I then weed out the clear outliers and present the 3-5 strongest logos for your consideration. The 1-2 logos that are selected will be refined to produce the logo that meets your business’ needs. Each logo design package comes with a brief style guide that instructs how to use the logo on printed materials and on the web.